What is this thing called Inbound Marketing?

You have a website, but is it really working for you? Are you getting the visitors you want? Are you successfully converting the visitors to prospects, and then to clients?

A strong Inbound Marketing strategy can make a big difference.

Here's what Wikipedia has to say about Inbound Marketing:

Inbound marketing is a style of marketing that essentially focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Inbound Marketing uses tools like Social Media, blogs, article writing, Search Engine Optimization (SEO), viral marketing and other things to attract potential customers to you and convert them to paying clients.

The opposite of Inbound Marketing is what I call Interruption Marketing (some say Annoyance Marketing) or Spam.

Certification Achievements Educator Qualifications

As an Inbound Marketing Certified Professional and an Inbound Marketing Educator, I am now able to offer you the free Inbound Marketing training from Inbound Marketing University here on the website. Take your time going through the 16 modules below and then, if you like, take the Certification Exam.

Do you have questions about how Inbound Marketing can help your business? Shoot me an email. or call me at 207-370-8808.

Inbound Marketing University Certification Program